OAK Plus Protein Refresh

An iconic Aussie brand, OAK has always been known for its bold and delicious flavours. Now, OAK Plus Protein has turned it up a notch —fuelling your active lifestyle without compromising the taste Aussies have loved for over 40 years.

OAK Plus Protein entered the high protein beverage category with one clear principle: Full flavour, full strength, full on. And has since carved its own space in the market, where flavour and protein never take a backseat.

In a world where grams of protein reign supreme, an opportunity to refresh the OAK Plus Protein packaging and dial up the message of protein and flavour emerged. The bold, simple “30g Protein” was reworked to increase impact, while an updated OAK logo now featuring +Protein reinforces its focus. These updates are supported by the iconic, bubbly milk pour graphic, unmistakably OAK.