Mount Franklin Lightly Sparkling Flavours

We were tasked with expanding the Lightly Sparkling flavour range, in a new slimline Can, to increase consumption occasions.

With consumers drinking less soft drink we had to clearly communicate the ‘natural flavours’ and ‘no sugar’ proposition.

The range now has a delicate balance of refreshing water cues and fresh fruit flavours.

Brand Identity
Packaging Design

Coca-Cola Amatil