Mount Franklin Lightly Sparkling Flavours
We were tasked with expanding the Lightly Sparkling flavour range, in a new slimline Can, to increase consumption occasions.
With consumers drinking less soft drink we had to clearly communicate the ‘natural flavours’ and ‘no sugar’ proposition.
The range now has a delicate balance of refreshing water cues and fresh fruit flavours.
Project
Brand Identity
Packaging Design
Client
Coca-Cola Amatil