Long before there were beer geeks, there were Zythophiles, lovers of all things beer.
With so many busy craft beers we wanted to create a simple design with a unique name that had some history and meaning to uncover.
We chose a light, bright colour palette to communicate the vibrant and sessionable beer profiles. A strong graphic element was needed to support the new name and zingy taste profiles, so the continuous Z was created.
We also created a monogram for “Zythophile” to communicate the idea of a person who loves all things beer.