Client: Lactalis Australia

Vaalia Brand Refresh

We’re proud to share the new refreshed Vaalia brand visual identity and packaging, propelling the brand forward into a new era of wellness.

Taking the opportunity to step back and examine the trends in the yoghurt category, we saw the shift from single minded propositions (i.e. low sugar) to a holistic approach that empowers and supports consumers to live life to the fullest.

Services

  • Brand Visual Identity
  • Packaging Design
  • Production
  • POS & OOH
  • Website & Digital
  • Animation
  • 3D Rendering

Grounded in its core ethos of delicious and nutritious probiotic yoghurt, the new brand platform shifts the perception of Vaalia to a multi-dimensional offering that plays to intentional lifestyle habits and everyday wellbeing.

The refreshed packaging creates flexibility in the brand architecture to allow easy expansion into new sub-range and collaboration offerings. Shifting to a vertical logo provides more real estate on pack for a clear communication system, allowing for quick read and strong point of difference on shelf.

The Vaalia Probiotics + Protein sub-range taps into the growing demand for functional dairy options and expands the brands reach to a younger aspirational Australian audience.