Client: Lactalis Australia
Tamar Valley Dairy
Lactalis Australia saw an opportunity to refresh the Tamar Valley Dairy Fruited Yoghurt range to increase brand awareness and standout amongst other major competitors in the category. We reimagined the packaging architecture to give the range a premium yet locally crafted feel, whilst considering flexibility for future sub ranges.
Services
- Brand Refresh
- Packaging Design
- Naming
- NPD
- Illustration
- 3D Rendering
The new range name “The Creamery” connects consumers to the real quality of Tasmanian dairy and to the traditions of making uncompromisingly creamy yoghurt.
