Client: Lactalis Australia
Pauls Custard
Market leaders, Pauls Custard, saw an opportunity to reassess their packaging with the introduction of more competitors in the category. We collaborated with Lactalis Australia to refresh the packaging range by enhancing taste appeal and reinforcing stand out on shelf.
Our approach to the brief was simple: retain the existing brand equity and emotional connection people have to Pauls Custard but elevate the design and packaging with beautiful food photography and clearer communication.
Services
- Brand Refresh
- Packaging Design
- Naming
- Photography
- Production
- 3D Rendering
Pauls Outrageously Thick range features iconic and nostalgic flavours for Christmas. We created a design system that allows flexibility to accommodate for flavour extensions without losing Pauls brand equity.
The new packaging tells the story of creamy, quality, Australian custard in a simple and delicious way with clear brand architecture and mouthwatering imagery.
