Client: Pinnacle Drinks
Paradox Wines
With an increased demand for low alcohol options, Pinnacle Drinks approached us to create the name, brand identity and packaging for a new premium low-alcohol wine that appeals to a more health-conscious consumer. True to its name, Paradox Wine is a wine that contradicts itself by being full in flavour yet lighter in alcohol.
Services
- Brand Identity
- Packaging Design
- Naming
- Production
- Illustration
- 3D Rendering
Since the brands inception in 2020, Paradox Wine has become a pioneer of the low and no alcohol wine category and has grown into one of Pinnacle Drinks biggest low alcohol brands.
The Paradox Wine brand is easily recognisable with strong shelf presence compared to competitors. The brand mark is comprised of a manipulated letter ‘P’ and floating floral elements to create a distinctive device that plays with perspective and emphasises the lighter alcohol content.
