Client: Coca-Cola South Pacific
Mount Franklin Lightly Sparkling
‘Mount Franklin’ is an iconic national brand, keeping Aussies hydrated for over 40 years through their range of pure spring water beverages.
We worked with Coca-Cola South Pacific to expand the Lightly Sparkling range into a naturally flavoured, no sugar offering. With consumers drinking less soft drink and seeking more natural alternatives, it was important to find a delicate balance between refreshing water and natural fruit flavour cues on pack. We crafted a brand identity that communicates a light and effervescent flavour hit through illustrations of real fruit with delicate bubbles.
Services
- Brand Strategy
- Brand Identity
- Packaging Design
- Illustration
- 3D Rendering
Mount Franklin Lightly Sparkling represents more than just pure water. It taps into casual, modern Australian occasions, balancing natural flavour with invigoration.
Communicating purity and exceptional quality is at the forefront of the Mount Franklin brand. As a separate NPD project, we created a premium sparkling water offering for cafés. Taking advantage of the clear glass bottle, we leveraged an aerial shot of the pristine Australian coastline to communicate the purity and refreshment of natural Australian spring water.
