Client: Pac Trading
Ecoware Sustainable Packaging
Sustainability can often be confusing and overcomplicated, so when Ecoware approached us to design their new brand platform, we knew we had to keep it simple.
Taking inspiration from their brand purpose – “Creating a brighter future by making packaging less rubbish” – the branding was developed to reflect optimism about current and future technologies and innovations in sustainable packaging to help create a more circular economy. Ecoware’s core mission is to inspire businesses to choose better packaging, from compostable to recyclable – in a sea of forest green typical of the sustainability sector, we’ve broken away from this by creating a distinctive illustration style with big, bold and bright colours.
The luminious colours and gradients reflect both nature and innovation which are perfect for highlighting inspirational conversations. A clean and modern typeface is used throughout which conveys an optimistic, friendly tone of voice.
Services
- Brand Identity
- Brand Refresh
- Packaging Design
- Illustration
- Production
- 2D Animation
- Website & Digital
Taking inspiration from their brand purpose – “Creating a brighter future” – the branding was developed to reflect optimism about future technologies and innovations in sustainable packaging to create a more circular economy.
Ecoware’s core mission is to inspire businesses to champion compostable – however, in a sea of forest green typical of the sustainability sector, we’ve broken away from this by creating a distinctive illustration style with big, bold and bright colours.
The luminous colours and gradients reflect both nature and innovation which are perfect for highlighting inspirational conversations. A clean and modern typeface is used throughout which conveys an optimistic, friendly tone of voice.
